Nothing gets lost between the brief and the build.
Most sites pass through a strategist, a designer, and a developer before they ship — and something gets diluted at every handoff. I write the plugin and the pitch myself, so the thing you asked for is the thing that goes live.

What I actually build
The site is the easy part. The problem underneath it is the real job.
Hover or tap a card to see what's included.
You could brief an agency and queue behind ten other retainers. You could hire a freelancer who only touches the code.
Or hire the person who spent a decade learning how things sell, before learning how to build the WordPress underneath them.
What the developer sees
Hook priorities, API rate limits, a checkout step that silently drops 12% of sessions on mobile Safari.
What the brand strategist sees
The same checkout step, and why the copy on it doesn't match the tone that got someone there in the first place.
A few of the harder problems
Two shipped and public. One kept generic by client agreement — the technical substance still stands.

Bettafi
An AI personal finance app's marketing site, built for speed and clarity around a genuinely technical product.

Pedagogy Club
Custom WordPress theme plus a purpose-built enrolments plugin, so bookings run on logic made for this business, not a generic form.
Real-time occupancy engine
A custom plugin syncing live unit availability from a third-party booking platform straight into WordPress.
Branding & marketing
For when the site needs a business behind it that looks like it means it — branding-agency-level thinking, without briefing a branding agency and a developer separately.
Identity & naming
Naming, logo, visual system, voice — built to survive contact with a product page, not just a pitch deck.
Content & packaging
Photography direction, packaging, print. The physical layer of the brand, not just the digital one.
SEO, PPC & social
Traffic strategy built around a site engineered to convert it — because in most cases, I built that too.
Real reviews, not stock quotes
Pulled from the live reviews page — ninety-plus of these, going back over a decade.
Have worked with Terri and the team for over a decade. Brought them in to help reset cyber messaging and awareness for the biggest global news media provider in the world!
We recently asked Terence to design our TEDx University of Salford website, and having seen the finished website, we can safely say he's done an amazing job.
We had very good service & experience from Terence and the team. They developed the new website for us and assisted with the photos, text, layout, key words etc.
The Wekrazy team's expertise in web development is truly commendable. They seamlessly integrated the Directus CMS, ensuring that our website not only looks stunning.
Terence and his team have been exceptional. Have used them for years — they built me a custom made website and handle monthly SEO which has been fantastic.
I have worked with Terry for over seven years now and I couldn't be happier with my website. Terry has exceeded my expectations.
FAQ
Do you only build with WordPress?
Yes, deliberately. I've gone deep on one platform instead of wide across ten, so when something breaks at 11pm, I already know why.
Can you just do the branding, or just the development?
Either. Most clients start with one and end up wanting both once they see how much faster things move when nothing gets lost in the handoff.
Do you build every plugin from scratch?
Only when it matters. If a proven plugin already does the job well, I won't rebuild it just to have built something — I'll wire it in properly instead.
Why hire a freelancer instead of an agency?
Direct access to the person doing the work, no account manager relaying your notes, and none of the overhead you're quietly paying for in an agency retainer. You still get both a developer and a brand strategist — just not two invoices.
Do you build WooCommerce sites?
Yes — product catalogues, checkout flows, and the plugin work to keep them fast as the catalogue grows.
Tell me what's broken, or what you're starting.
One email or a fifteen-minute call. I read and reply to every one myself — usually within a day, not a ticket queue.
No forms that vanish into a CRM. No sales call before the real conversation.