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Core service

Brand & Identity

Strategy, naming, visual system & voice.

Brand and identity work for founders, scale-ups, and established businesses ready to refresh or rebuild. Positioning, naming, visual system, tone of voice, and guidelines — produced to standard, applied across every touchpoint.

Deliverables

What’s included.

06 · items
01Brand strategy & positioningAudit, interviews, competitor map — a clear answer for who you are and who you're for.
02Naming & verbal identityName exploration, tagline, voice and tone system — the words your brand owns.
03Logo design & visual systemPrimary mark, supporting marks, grids, motion — a system built to flex across touchpoints.
04Typography & colour paletteType hierarchy, colour roles, accessibility-checked contrast — tokens, not swatches.
05Tone of voice guidelinesHow you write, how you don't, with do/don't examples from your actual content.
06Brand guidelines documentDesigned PDF + source files + asset library — everything your team needs to run the brand.
Process

How a typical engagement runs.

04 · phases
  1. 01

    Discovery

    Audit, interviews, competitor analysis (1–2 weeks)

  2. 02

    Strategy

    Positioning, voice, creative direction (1–2 weeks)

  3. 03

    Design

    Logo, system, applications (2–4 weeks)

  4. 04

    Handover

    Guidelines document, source files, support (1 week)

Featured work

Where this shows up.

View all 13 projects
News UK2023

Brand Direction & Illustration

News publishing
BrandWeb
View case study
Al Jannah Villa Marrakech2023

Brand Identity & Web

Luxury private rental
BrandWeb
View case study
KBMD Chartered Accountants2023

Brand Refresh

Chartered certified accountancy
Brand
View case study
Questions

Answered, honestly.

If yours isn’t listed, ask it on a discovery call — thirty minutes, no slides, no fluff.

Can you refresh an existing brand without starting from scratch?
Yes. Many engagements are refreshes rather than rebuilds — honouring existing equity where it serves you and replacing what no longer does.
Do you work with in-house teams as an external direction?
Often. I can provide creative direction and system architecture while your in-house team executes day-to-day, with check-ins and approvals at key moments.
How do brand guidelines get used after handover?
Guidelines ship as a designed document plus source files. They describe rules, show approved applications, and — where helpful — include ready-to-use templates for common assets.

Ready to launch your brand?

Thirty-minute discovery call. No slides, no fluff — leave with a concrete next step whether we work together or not.

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