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Core service

WordPress Plugin Development

Custom plugins & bespoke integrations.

Custom WordPress plugin development for teams outgrowing off-the-shelf plugins. Bespoke features, API integrations (Stripe, HubSpot, OpenAI, anything with an endpoint), Gutenberg blocks, WooCommerce extensions, AI-powered extensions, and plugin consolidation/refactoring. Performance-first, properly documented, yours to keep.

Deliverables

What’s included.

07 · items
01Custom WordPress pluginsGPL or bespoke licence — purpose-built features your stock plugin library can't reach.
02Gutenberg block developmentFirst-class blocks with proper editor UX, dynamic rendering, and inspector controls.
03WooCommerce extensionsCheckout tweaks, payment integrations, custom product types — shipped, not shoehorned.
04API integrationsStripe, HubSpot, OpenAI, Zapier, Make — whatever endpoint your workflow needs.
05Admin tooling & dashboardsCustom admin screens that turn your WordPress into a proper internal tool for your team.
06Plugin consolidationReplace three bloated plugins with one clean one. Faster, safer, documented.
07AI-extended pluginsPlugins that call GPT from admin, generate drafts, summarise comments — without leaving WP.
Process

How a typical engagement runs.

04 · phases
  1. 01

    Scope

    What's the plugin actually doing, for whom?

  2. 02

    Build

    Incremental, testable commits with staging review

  3. 03

    QA

    On your actual WordPress install, not a sandbox

  4. 04

    Handover

    Full source, documentation, update policy

Productised plugins

Six productised plugins, three verticals.

View all plugins

What we ship to clients also runs as productised plugins for the wider market. Same architecture, same engineering standards.

StorageQuoter quote calculator preview — multi-step unit selection with pricing and lead capture
Q2 2026 waitlistWaitlist

StorageQuoter

Effortless instant quoting for self-storage websites.

For: Self-storage operators on WordPress.

Docs →
Storage Unit Booking preview — Elementor carousel selector and reservation form
Q2 2026 waitlistWaitlist

Storage Unit Booking

Carousel-based unit selection and reservation, end-to-end.

For: Operators who want reservations to happen on their own domain.

Docs →
StoraX preview — live unit availability and pricing surfaced from the Stora Public API
BetaBeta access

StoraX

The native WordPress integration for Stora-platform operators.

For: Self-storage operators already running on the Stora platform.

Client Approvals Hub preview — agency approval workflow with pinned annotations and revision rounds
Q2 2026 waitlistWaitlist

Client Approvals Hub

Replace email approval chains with secure, trackable client sign-off.

For: Marketing, branding, web and digital agencies running monthly client deliverables.

Docs →
Site Audit preview — automated SEO and Core Web Vitals report with lead capture form
Available nowFree

Site Audit

Automated SEO & performance audit with lead capture, for agencies.

For: Anyone who wants a Core Web Vitals + SEO snapshot of their WordPress site.

Featured work

Where this shows up.

View all 14 projects
pedagogy.club homepage — the editorial register sets the tone before any technical mechanism appears
Pedagogy Club Education

Booking platform & GoCardless integration

Education
WebPlugins
View case study
Kinnovis self-storage booking flow on Stora
Kinnovis

Self-storage booking platform on Stora

Self-storage / storage container manufacturing
WebPlugins
View case study
Questions

Answered, honestly.

If yours isn’t listed, ask it on a discovery call — thirty minutes, no slides, no fluff.

See engagement formats & investment →

Who owns the plugin — me or you?
You do. Source, licence terms, and repository access transfer on final invoice.
Do you support plugins after handover?
Optionally — either ad-hoc or as part of a Growth Partnership retainer. Clean handover is also fine if you've got an internal team.
Can you work with my existing plugin that needs fixing/extending?
Yes. Audit first, then a clear proposal for what's worth fixing vs rewriting.
Can plugins integrate with AI / OpenAI?
Yes — plugins that call OpenAI or other LLM APIs from inside WordPress admin are increasingly common, and one of my specialisms.

Ready to launch your plugin?

Thirty-minute discovery call. No slides, no fluff — leave with a concrete next step whether we work together or not.

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